Eyes tell a story. And with the right products and technique, your eyes will tell the most beautiful one.
What You'll Need
- AMS Eyeshadow Palette (6 buildable shades)
- AMS Eyeshadow Brush (soft synthetic bristles)
- Your favorite concealer (we recommend AMS Concealer)
Step-by-Step Eye Application
Step 1: Prime Your Eyelids
Use AMS Concealer on your eyelids as a primer. This:
- Creates a smooth base
- Helps eyeshadow last longer
- Evens out skin tone
Pat gently with your fingertip.
Step 2: Apply the Base Shade
Using your AMS Eyeshadow Brush, apply "La Creme" (light neutral) across your entire lid.
This is your transition shade—it helps blending seamless and natural.
Step 3: Add Depth
Now comes the magic. Apply "Dark Storm" (deep brown) in your crease using windshield wiper motions.
Build gradually for control.
Tip: Less product, more blending = professional results.
Step 4: Add Shimmer
Apply "Shimmy" (rose shimmer) on your lid for dimension.
Pat—don't swipe—for maximum payoff.
Step 5: Blend, Blend, Blend
Using a clean brush, blend where colors meet.
Soft, seamless transitions = professional eye.
Step 6: Define the Inner Corner
Apply "Caramel Kiss" (warm gold) on your inner corner for a lifted, awake look.
Pro Tips
- Use less product than you think you need
- Blend in circular motions, not back-and-forth
- Set with a setting spray for all-day wear
- Practice makes perfect—don't rush
The Finished Look
A perfectly blended eye makes all the difference.
Whether you're going out or staying in, master this technique and you'll feel confident.
Shop AMS Eyeshadow Palette, Brush, and Concealer today.